The recent APTA branding campaign depicts the physical therapist as both hero (heroine since >65% are women?) and sage. I'm sorry, but this strikes me as a rather adolescent, egocentric worldview for a profession. My experience is the client is the hero/heroine and we have success when we both recognize and utilize the sagacity in each of us. When I need to be a rescuer to be me, I diminish myself as well as usurp the healing power of the client. Certainly my experience and expertise bring additional resources to be shared in service….but as soon as I'm the helper, the client becomes the helped.

Rescuer???

No thanks…if I need to be the rescuer, then I am in fact the one that needs "rescuing." How does it strike you as either a professional or client?